CONFIDENTIAL INVESTMENT OVERVIEW

MiTL Studio

The Future of Live Storytelling

$0M
PROJECTED ARR BY MONTH 24
$0M
SEED ROUND AT $12.5M PRE-MONEY
0+
LIVE EPISODES PRODUCED BY FOUNDER
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THE OPPORTUNITY

Building the infrastructure for live storytelling at scale.

MiTL Studio produces daily live shows, powers them with ConversationOS — our proprietary AI-enhanced technology platform — and licenses our format and character IP to third parties globally.

We're not pitching an idea. We have revenue, customers, a proven founder, and a clear path to $4.2M  ARR in 24 months.

REVENUE MODEL

Three Revenue Engines

ENGINE 01

The Network

$2K/mo per member

  • B2B daily live storytelling subscriptions
  • 2 → 103 members in 24 months
  • ~60% gross margin

ENGINE 02

ConversationOS

$200/mo per subscriber

  • Proprietary AI-enhanced storytelling platform
  • Launching July 2027, 20% MoM growth to ~671 subscribers by Month 24
  • ~90–95% SaaS gross margins

ENGINE 03

Character & Format Licensing

$15K upfront + $5K/mo

  • Licensing show format and character IP globally
  • 2 active licensees by Month 24
  • ~65–70% gross margin

FINANCIAL PROJECTIONS

The Numbers

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MRR at Month 24
$0M
ARR at Month 24
$0M
24-Month Total Revenue
$0M
24-Month Total Expenses
$0M
Ending Cash Position
65–70%
Blended Gross Margin

Cash flow positive at Month 18. $1.46M ending cash at Month 24. Capital deployed into growth — the $2.5M raise funds the company to self-sufficiency.

QUARTER BY QUARTER

Growth Trajectory

Period Network COS Subs Licensees Monthly Rev ARR
Today (Jul 2026) 2 — — $6,000 $72K
Month 6 (Dec 2026) ~16 — — $32,000 $384K
Month 12 (Jun 2027) ~45 — 1 $95,000 $1.14M
Month 18 (Dec 2027) ~76 ~180 2 $198,000 $2.38M
Month 24 (Jun 2028) ~103 ~671 2 $350,200 $4.2M

FOUNDER PROFILE

Keith Bilous

Founder & CEO

$0M

Founded ICUC, sold for $50M. Proven at scale.

0+

Live episodes produced. Deep domain expertise in live storytelling.

$15K/mo

Salary — below market for a CEO with a $50M exit. Aligned with investors.

0%

Ownership, 100% voting control. Clear decision-making authority.

$0

Outside money prior to this round. Self-funded to date.

0%

Full-time dedication to MiTL Studio. All-in.

INVESTMENT TERMS

The Round

Raise $2,500,000
Pre-Money Valuation $12,500,000
Post-Money Valuation $15,000,000
Investor Ownership 16.67%
Instrument Series Seed Preferred Stock
Entity Delaware C-Corp (fresh)

USE OF FUNDS

Product & Engineering
~30%
Content & Production
~22%
Sales & Go-to-Market
~18%
Operations & Overhead
~25%
Licensing & IP
~5%

OUR PEOPLE

The Team

7 today → 17 over 24 months + 4 advisory partners. All virtual.

CORE TEAM

Keith Bilous

Founder & CEO

Melissa Niemann

Chief Storyteller

Jon Andersen

Team Member

Jimmy Barleao

Executive Producer

Celine Interino

Creative Leader

Jorge Bocobo

Head Engineer

Matt Rouff

Team Member

ADVISORY PARTNERS

Advisory Partner A

Advisory Partner

Advisory Partner B

Advisory Partner

Advisory Partner C

Advisory Partner

Advisory Partner D

Advisory Partner

INVESTMENT THESIS

Why This Is Investible

01

Proven Founder

Keith built and sold a company for $50M. He has done this before — at scale.

02

Revenue on Day One

This is not a pre-revenue company. $39K ARR with 2 paying customers and growing.

03

Three Revenue Engines

Network (services), ConversationOS (SaaS), Licensing (IP). Diversified revenue at the seed stage is rare.

04

Disciplined Growth Plan

Conservative model: $3.1M revenue, $4.2M expenses over 24 months. Cash-flow positive at Month 18. Team grows from 7 to 17 people.

05

Clear Path to Series A

At $4.2M ARR with $1.46M in the bank and three revenue engines firing, the Series A targets $42–50M valuation (10–12x ARR) — a 3–4x step-up from seed.

Let's Build the Future of Live Storytelling.

We're raising $2.5M to scale three proven revenue engines. If this resonates, we'd love to talk.

LET'S TALK REQUEST MATERIALS